Course curriculum

    1. Start Here

    1. Brand Substance

    2. Purpose

    3. Vision

    4. Mission

    5. Values

    1. Brand Positioning

    2. Audience Analysis

    3. Competitor Analysis

    4. Differentiation Strategy

    1. Brand Expression

    2. Personality

    3. Messaging & Storytelling

    4. Visual Identity

    1. Final words

    1. Brand Archetypes Cheat Sheet

    2. Brand Values Cheat Sheet

    3. Competitor Analysis Cheat Sheet

    4. Differentiator Cheat Sheet

    5. Colour Psychology Cheat Sheet

    6. Type Psychology Cheat Sheet

About this course

  • £349.00
  • 23 lessons
  • 2.5 hours of video content

Discover your potential, starting today

Enroll today